How and Why we've removed the crank fastening from our bridles.
As some of you may have noticed this weekend, we've just launched our remodelled Breathe Easy Bridle! This bridle is aesthetically the same as our original but with an important update. We've completely remodelled how the noseband functions.
We've done this for a few reasons.
1) Customer Demand. We've had a lot of feedback on our bridle and in particular a lot of feedback around the crank noseband. 'Why use a crank noseband on a comfort bridle?' Has been one of the main questions we've received. We started with a crank noseband for a simple reason. We wanted to introduce our innovative way of thinking slowly and test the water. Initially it was decided we would use a crank noseband as it was familiar and popular at the time. It was felt that bringing out a bridle that was too unfamiliar, may not be well received. We want you to be as comfortable with our innovations as we are. Now we've had such great success we're confident you're going to love and trust what we come up with next! Launching a new product and a new business is always such a huge step into the unknown and we have seriously appreciated all of the feedback.
2) Research. 2016 has seen some interesting debate in the equestrian world around the use of crank nosebands. Stress responses have been found in horses with overly tight nosebands. Whether you agree with the study conducted in Sydney or not, I don't think that may of us could argue a tight noseband is a good thing. Now a crank noseband does not need to mean a tight noseband. A crank noseband will only be as tight as you make it. This is pretty straight forward but of course a crank noseband can more easily encourage over tightening. Our new Hybrid design removes the 'crank' element, keeping it easy to fasten (much more straight forward than a crank) but still keeps the comfortable padding and the ability to ensure the noseband is secured with even pressure.
3) Refinement. A crank fastening is chunky. It's just not a slim bit of kit to have on the back of the head. We are however aware that our noseband is probably one of the chunkiest on the market, so refinement didn't have a huge part to play in our redesign but it is a point that's been raised by our customers and one we have considered. We need the fastening we chose to sit well on our future, slimmer designs too.
4) Comfort. The most important reason we have made the change by far. As well as removing the over tightening potential of a crank, we've made sure we haven't taken away any of the benefits. A crank noseband splits the noseband into two parts, front and back. Doing this allows the jaw to move more than it perhaps would in a traditional noseband done up in the same way.
We've ensured that as well as ensuring the noseband is well padded and can be done up evenly, that it can also allow for jaw movement. After all, a tense jaw leads to a tense horse that will be unable to perform in a relaxed way. For this reason, you will observe that we've added a pivot point on each side of the noseband allowing for this jaw movement. This pivot point also ensures that the noseband can sit comfortably on many different head shapes.
Overall, we've aimed to take all of the great elements of a traditional noseband and all of the great elements of a crank noseband to come up with something that will allow the horse to work in the best way possible. This is just a small development in the history of EvoEquine. Going forward we have plenty more bridles on the way aimed at ensuring the horse can be as happy and comfortable as possible. In the meantime our new bridles are available in out store with all sizes and colours in stock. We also have a fantastic completion running on our Facebook page for one lucky person to win our of our new bridles! You can check out the competition on our Facebook page.
So what's next...
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